Welcome to Champions Circle® – The leading Michigan athletics fan engagement community

  • Support Coach Whittingham & Michigan Football

    BECOME AN OFFICIAL CHAMPIONS CIRCLE® MEMBER!

    As Coach Whittingham takes the helm to lead the next chapter in Michigan football history, one thing is clear: success in today’s college football landscape takes all of us.

    Support our coach. Support our players. Join the community behind the team.

    Join Now

  • Champ Media Co.

    A FRESH LOOK AT MICHIGAN SPORTS WITH CHAMPIONS CIRCLE® & COLLEGE SPORTS CO.

    Champ Media is the Official Network of Michigan Athlete-Driven Media and Content. This is the Future of College Sports and NIL.

    Learn More

  • Champions Circle® NIL Shop

    WEAR THE GEAR. SUPPORT THE STUDENT-ATHLETES. BUILD CHAMPIONS.

    Explore the Champions Circle® NIL Shop for officially licensed University of Michigan apparel and exclusive athlete-endorsed gear.

    Shop Now

  • Champions Circle® Spirits

    CHAMPIONS CIRCLE® x WOODSON WHISKEY

    A portion of proceeds from every bottle sold directly benefits University of Michigan student-athletes through NIL opportunities.

    Shop Now

  • SUPPORT COACH WHITTINGHAM & MICHIGAN FOOTBALL

    BECOME AN OFFICIAL CHAMPIONS CIRCLE® MEMBER

    As Coach Whittingham takes the helm to lead the next chapter in Michigan football history, one thing is clear: success in today’s college football landscape takes all of us.

    Join Now

  • Champ Media Co.

    A FRESH LOOK AT MICHIGAN SPORTS WITH CHAMPIONS CIRCLE® & COLLEGE SPORTS CO.

    Champ Media is the Official Network of Michigan Athlete-Driven Media and Content. This is the Future of College Sports and NIL.

    Learn More

  • Champions Circle® NIL Shop

    WEAR THE GEAR & SUPPORT STUDENT-ATHLETES

    The official destination for fan gear that directly supports University of Michigan student-athletes.

    Shop Now

  • Champions Circle® Spirits

    CHAMPIONS CIRCLE® x WOODSON WHISKEY

    A portion of proceeds from every bottle sold directly benefits University of Michigan student-athletes through NIL opportunities.

    Shop Now

MICHIGAN MEN’S BASKETBALL GAME DAY EXPERIENCE

SHOP EXPERIENCES

MICHIGAN WOMEN’S BASKETBALL GAME DAY EXPERIENCE

SHOP EXPERIENCES

MICHIGAN SOFTBALL GAME DAY EXPERIENCE

SHOP EXPERIENCES

MICHIGAN GAME DAY FAN EXPERIENCES

Shop Women's Basketball
Shop Men's Basketball
Shop Softball

MICHIGAN WOMEN’S BASKETBALL GAME DAY EXPERIENCES

SHOP EXPERIENCES

MICHIGAN MEN’S BASKETBALL GAME DAY EXPERIENCES

SHOP EXPERIENCES

MICHIGAN SOFTBALL GAME DAY EXPERIENCES

SHOP EXPERIENCES

We match businesses and charities with student-athletes to form a winning team

Schedule a meeting with our marketing agency team to tailor a custom marketing campaign for you around Michigan student-athletes.

Email Us

WEAR THE GEAR. SUPPORT THE STUDENT-ATHLETES. BUILD CHAMPIONS.

Shop Now!

WEAR THE GEAR. SUPPORT THE STUDENT-ATHLETES. BUILD CHAMPIONS.

Shop Now!

Student-Athlete Spotlight

Haley Polk

FULL EPISODE

Women’s Lacrosse

Elliot Cadeau

FULL EPISODE

Men’s Basketball

Morgan Burke

FULL EPISODE

Volleyball

View All

Past Events

Michigan Football Fall Kick-Off

RECAP VIDEO

Fan Event

3rd Annual Turkey Drive

RECAP VIDEO

Charity Event

Boys & Girls Club Holiday Event

RECAP VIDEO

Charity Event

View All

Join to support your team today!

Whether you're a student, alumnus or fan, it’s great to be a Michigan Wolverine. This is your opportunity to make an impact on student-athletes and help Michigan win championships across all sports.

Those Who Support Will Be Champions!

Maize

Maize
$10.00
Every month
$100.00
Every year

Includes

- Champions Circle® Decal*

- Official Supporter Graphic for Social

- Monthly Champions Circle® Newsletter

Blue

Blue
$25.00
Every month
$250.00
Every year

Includes

- Everything in Maize

- Champions Circle® Supporter T-Shirt

- Entry Into Semi-Annual Member Sweepstakes

Hail

Hail
$50.00
Every month
$500.00
Every year

Includes

- Everything in Blue

- Pre-Sale Access for Champions Circle® Event Tickets

- (2) Signed Michigan Trading Cards

- One-Time 10% Discount at Champions Circle® NIL Shop

Victors

Victors
$100.00
Every month
$1,000.00
Every year

Includes

- Everything in Hail

- 2 Free Tickets to a Champions Circle® Fan Event of Choice (see past events)**

- Michigan Memorabilia Package^

- Hand-Written Thank you from a Student-Athlete

- $50 Champions Circle® NIL Shop Credit

Valiant

Valiant
$500.00
Every month
$5,000.00
Every year

Includes

- Everything in Victors

- 2 Additional Tickets to a Champions Circle® Fan Event of Choice (see past events)**

- Personalized Thank You Video Message from a Student-Athlete

- Access to Annual Virtual Exclusive Insider w/ Michigan Coaches and/or Student-Athletes

- Additional $50 in Champions Circle® NIL Shop Credit

- Sport-Specific Signed Memorabilia Item^

*Ships every two weeks

**Within the calendar year of your membership renewal date (tickets are transferrable)

^Requires full year of support

Interested in Making a Larger Contribution?

Reach out to discuss available offers.

Large contributors are granted exclusive benefits and are highly-valued members of the Champions Circle® community. If you are interested in making a large contribution, please reach out.

Learn more