Champions Circle® is the leading fan engagement community focused on Michigan athletics. Champions Circle® connects fans with once-in-a-lifetime experiences; offers club memberships and content subscriptions; matches brands and charities with athlete endorsement opportunities; produces sponsored content; operates an online retail store; produces private and public events; and licenses its intellectual property to third parties in order to enhance their brand’s appeal to sports fans.

Champions Circle® is the leading fan engagement platform focused on Michigan athletics which is supported by a diverse business model and partnership network.

• We connect fans with once-in-a-lifetime athlete (current and former), celebrity, and event experiences

• We offer club memberships and content subscriptions at various levels of support with different tiers of benefits and access

• We match a variety of organizations (including brands and charities) with compatible, impactful athlete (current and former) endorsement opportunities through Valiant Management Group (“VMG”) and in collaboration with Michigan Sports Properties (the multi-media rights holder for Michigan Athletics)

• We partner with VMG to produce, distribute and sell compelling sponsored content such as podcasts and live video chats with current and former student-athletes

• We operate an online retail store, selling exclusive apparel, trading cards, autographs, and other memorabilia

• We license student-athlete IP to Michigan merchandise vendors through VMG’s athlete (current and former) licensing program

• We curate priceless fan experiences by producing public and private events featuring celebrities from the world of sports (including current and former student athletes)

• We license our intellectual property to third parties in order to enhance their brand’s appeal to sports fans

NIL stands for “name, image, and likeness” and has become the general term used to describe the promotional activities for which student-athletes can be compensated without compromising their collegiate eligibility. In the current amateur athletic environment, NIL is an important factor in being able to attract and retain the talent necessary to win championships.

VMG is the leading sports marketing agency in the State of Michigan, primarily serving University of Michigan student-athletes. VMG provides a wide range of services to Champions Circle® including marketing services, representation management, event management and overall advisory and management services.

Please contact VMG at marketing@valiantuofm.com to let us know more about the nature of your interest and budget. VMG is able to put together a wide variety of marketing activations and events involving Michigian student-athletes that are tailored to your needs.